![The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity](https://cdn.i-scmp.com/sites/default/files/styles/768x768/public/d8/images/canvas/2023/05/12/8a622c69-48c6-4175-8570-34c21551bf61_35be7060.jpg?itok=m_jp3fbp&v=1683878509)
The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity
Adidas brings in $437 million from the first Yeezy sale. Part of that will go to anti-hate groups | AP News
![Nick DePaula on X: "BREAKING: Adidas says Kanye West's Yeezy category is *under review* “After repeated efforts to privately resolve the situation, we have taken the decision to place the partnership under Nick DePaula on X: "BREAKING: Adidas says Kanye West's Yeezy category is *under review* “After repeated efforts to privately resolve the situation, we have taken the decision to place the partnership under](https://pbs.twimg.com/media/FeZtZGWaAAEii3g.jpg:large)